Reach to Recovery - Terese Lasser Memorial Award
Following her own breast cancer experience in 1952, Terese Lasser began the Reach to Recovery Program visiting women with a breast cancer diagnosis in the hospitals. In 1969, the program was adopted by the American Cancer Society as one of its nationwide programs. With its implementation, the American Cancer Society sought to achieve several long-term goals through this program: increasing hope for long-term survival to breast cancer patients through information and support; providing increased confidence in treatment decision-making; encouraging breast cancer patients and caregivers to turn to the American Cancer Society throughout their cancer experience; and, improving the quality of life of individuals affected by the breast cancer experience.
This award honors Terese Lasser and highlights the importance of the Reach to Recovery program in the pursuit of the Society's goal of improving the quality of life of cancer patients and their caregivers, as well as to recognize exceptional volunteer service. This award is to be given from the California Division to an individual or a group, lay or professional volunteer that has made outstanding contributions to the Reach to Recovery Program.